For Bardero$, we connected launch strategy and creative direction with web design and development to build the world of Mala Vida.
The album website, interactive tracklist, content and teasers, Instagram ads, merch, e-commerce and Casa Spotify brought discovery, listening and community into one connected release.
We turned the tracklist reveal into an interactive word-search challenge. Fans searched, selected and risked their guesses to discover the six song titles and reach an exclusive reward.
The concept, interface and game logic transformed a standard announcement into participation, giving the community a reason to spend time with the world of the album before release day.
Search → Select → Risk → Reveal
We activated traffic campaigns in the countries joining the Bardero$ tour.
First, we brought new audiences to the Instagram account. After the release, we directed campaigns to Spotify in the same countries to drive streams.
@barderos
To the Instagram account, to reach new audiences.
To Spotify, in the same countries, to drive streams.
We developed the merch narrative and its digital presentation as part of the wider Bardero$ universe, connecting the music with the product.
Campaign assets, product storytelling and the Tiendanube experience connected the release energy with a direct path to purchase.
At Casa Spotify, the world of Mala Vida became a physical fan experience. We connected space, merch, content and community so the launch could be lived beyond the screen.
The activation extended the campaign with a real cultural moment and gave every digital touchpoint a shared destination.
Discover the story through teasers and ads. Unlock the tracklist, listen to the album, and take part through merch or Casa Spotify. Strategy, design, technology and media connected every step into an experience fans could enter, online and in person.
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