Our work began inside the space itself: visiting the coffee shop and cowork, understanding its rhythm and creating content where the brand actually happens.
From there, we built an operating system that connects storytelling, discovery, conversion and retention across every relevant touchpoint.
Services provided
Brand system On-site content Social media Web & SEO Cowork app CRM & retention Paid media E-commerceWe designed and developed GROU Coffee’s website from UX and visual design to development and conversion-focused journeys, built to make discovering the menu, locations, events, and GROU community feel effortless.
We created GROU’s brand manual as the common language for coffee, cowork and community: rounded forms, warm materiality and a flexible family of marks.
That system now guides every physical and digital expression from an icon or story to the menu in the local.
We designed a centralized dashboard that gives GROU full visibility over its day-to-day performance. From POS sales and business statistics to goals, reviews, and local SEO, we brought the data that matters into one intuitive system, making it easier to track performance, spot opportunities, and make smarter decisions.
Business overview
Orders, revenue, visits and visibility read together—so the next decision starts with context.
Live operating snapshot · Captured September 8, 2026. Tracked totals describe the connected business view, not single-channel attribution.
“coffee shop coral gables”
We went to the coffee shop. We walked the cowork. We observed the routines, found the details and created with the real experience in front of us.
That proximity gave every digital surface the same texture as the place itself.
We developed GROU Store on Shopify to take the brand beyond the coffee shop. building a seamless e-commerce experience that makes discovering and buying GROU merch simple.
We are Shopify Partners
We built and managed GROU’s paid media strategy across Meta Ads and Google Ads, combining targeted campaigns, continuous optimization, and performance data to reach the right audiences, drive qualified traffic, and turn visibility into measurable business growth.
We develop strategic brand activations designed to turn ideas into meaningful experiences and strengthen GROU’s connection with its community.
This activation featured here was created around a 10K run in June 2026, bringing together concept development, creative direction, communication, and on-site brand presence to turn the event into a complete GROU experience.
Your next chapter starts here
A new idea, a better website, your next stage of growth. Tell us where you want to go.
hey@terslab.com